Invasion of the Pods Print E-mail
Written by Donald Riker, PhD   
Wednesday, 10 April 2013 17:01

“Every piece of business strategy acquires its true significance only against the background of that process and within the situation created by it.  It must be seen in its role in the perennial gale of creative destruction...the first thing to go is the traditional conception of the modus operandi of competition.”

-  Joseph Schumpeter, Capitalism, Socialism and Democracy, 1942


Schumpeter’s dictum on innovation is as immutable as it was in 1942, this time applied to the laundry detergent business by the Wall Street Journal.  Yet, innovation by one player (Procter & Gamble) can provoke gales of complaint from competitors bleeding dollar sales (Church & Dwight), or those who profit from keeping the consumer in yesterday’s technology [see Detroit 1960’s].



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