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Neosporin Lip Health Daily Hydration Therapy Print E-mail
November 03, 2009 by Donald Riker, PhD   
Neosporin Lip Health Daily Hydration Therapy (Tube w/Cosmetic Look)
  • Misdirected extension of therapeutic brand name to an adjacency
  • Dissonance between ethical trademark and skin care-like formula and benefits
  • Pricey [$0.40/gram*, 4-times Carmex]
  • No drug actives, 2 sunscreens in complex petrolatum, beeswax base
  • Creamy, soothing feel; claims 3-day hydration clinicals; great non-therapeutic lip care product

* = Walmart pricing, 11/2/09

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