After Tylenol Recall McNeil Lectures Retailers on Importance of OTC Mega-Brands on Shelf [7/21/10]
| After Tylenol Recall McNeil Lectures Retailers on Importance of OTC Mega-Brands on Shelf [7/21/10] |
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| July 29, 2010 by Donald Riker, PhD |
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July 29, 2010
"Despite recall of Tylenol brand McNeil insists that such 'beacon brands' are critical to shopping the OTC aisle" |
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