SUBMISSSION GUIDELINES

1. Subject matter should discuss issues, events or perspectives in consumer health or beauty care including dietary supplements, OTC drugs, or new technology affecting these industries.
2. Any functional perspective is welcome, for example, marketing, product development, regulatory, legal, consumer insight, etc. or interfunctional perspective.
3. Commentary should not simply report events but offer a commentary, opinion, or prediction based on events in the industry.
4. Commentary should be forward-looking, for example, predicting secular trends, future events shaping change, such as dislocations, government interventions, marketing strategy or retail shifts, or new consumer trends.
5. Readership is diverse and includes industry workers, investment analysts, consultants, regulatory affairs, the trade, consumers, etc.
6. Article length should not exceed 1,000 words.
7. Authors will not engage in stock manipulation and confirm at the bottom of the commentary their lack of positions in investments referred to in their article.
8. Authors can craft an end-piece on their current and past experience and affiliations, including contact information.
9. No fees will be paid for publication.
10. Editors reserve the right to reject a submission or to redact article’s content or to remit the draft to the author for redaction.
11. Authors will be able to respond to comments.
12. Articles will be maintained in the archive.

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