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May 23, 2011 Print E-mail
May 23, 2011 by Administrator 02   

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities.

Can J&J's Brand Family Stage Recall Recovery?

"I think this is unprecedented," said Don Riker, OTC drug consultant and publisher of the OTCProductNews blog. "I'm not sure there's ever been a case where you've had so much destocking of a brand for such a long period of time..."

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