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Invasion of the Pods

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“Every piece of business strategy acquires its true significance only against the background of that process and within the situation created by it.  It must be seen in its role in the perennial gale of creative destruction...the first thing to go is the traditional conception of the modus operandi of competition.”

-  Joseph Schumpeter, Capitalism, Socialism and Democracy, 1942

 

Schumpeter’s dictum on innovation is as immutable as it was in 1942, this time applied to the laundry detergent business by the Wall Street Journal.  Yet, innovation by one player (Procter & Gamble) can provoke gales of complaint from competitors bleeding dollar sales (Church & Dwight), or those who profit from keeping the consumer in yesterday’s technology [see Detroit 1960’s].

 

Five Top OTC Trends of 2012

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2012

2012 was marked by challenge, consolidation and retrenchment as much driven by self-inflicted neglect as it was by outside forces such as investors and stakeholders.  It was a year of discovering dirty laundry and watching it turn into a distressed asset --- both companies and brands; a year for major self-assessment and the search for opportunity left on the playing field.  2012 was a year of challenging assumptions and discovering that details matter.

 

US House Defeats Effort to Unload Asthma Inhalers into OTC Market

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Primatene Mist

The US House of Representatives voted 229-182 on December 12, 2012 to not allow Amphastar Pharmaceuticals to release its inventory of CFC-propelled Primatene Mist inhalers into the US OTC market (see Wall Street Journal story).

 

The Peculiar Case of the Reappearing Inhaler

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PrimatenePrimatene Mist, the former OTC epinephrine inhaler for asthma, long given up for dead, is on the verge of resurrection. The plot line, that seems Biblical, combines elements of libertarianism, mercantilism, liberal paternalism, political correctness, politics, and environmentalism all centered on the asthmatic consumer and her self-care.  Surely a better idea exists then going backwards in the treatment of asthma by selling an abandoned drug to some consumers and encouraging two standards of care.

 

 

P&G Faces Investor Activism, Unrest

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P&G BrandsP&G’s got problems; that’s clear from the latest reports OTC Product News provided opinion in a recent editorial “The Tide Washes Out at P&G”--- now activist investor Bill Ackman at Pershing Square has jumped with a $2 billion investment smelling blood in the water.  His target CEO McDonald has had a tough time at unruly earnings calls posting less than encouraging numbers. Competitors in the space like Clorox, Colgate, among others seem not to suffer the same disorder.  We propose that this failure is endemic to the P&G culture…
 

J&J Fails Women; FDA in New Jersey Plant

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KY Once again J&J fails its female consumer, but this time not just Tylenol moms; KY women's products are subject of an FDA warning letter.  To find out why keep reading...

 

 

The Tide Washes Out P&G

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P&GP&G announces very weak 3rd quarter results to Wall Street; stock drops 5% in two days, 15% off all time peak, and flat with its pre-pullback 2007 and post-pullback 2010 levels.  Essentially P&G has been dead money for over five years.

 

Innovation in OTC Land: What Is It?

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Innovation

When was the last time you read about innovation in the OTC healthcare industry? The proxy that comes up most often is the switch of prescription drugs to sale over-the-counter, but arguably that is at best not a common event albeit perhaps the most notable.  Are companies investing in innovation or just talking a good game?  What does innovation look like anyway?

 

Top News Stories of 2011

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The top stores for 2011 were easy to identify:  1) Quality control failures, particularly at J&J; 2)  the P&G/Teva deal; 3) M&A; and 4) the entry of the last significant Rx switch Allegra (fexofenadine).

Quality control failures in plants that manufacture OTC drugs continued apace.  These failures differed from many in the past in their sheer scope and egregiousness.  They were also systemic, resulting in warning letters or a consent decree, plant shut downs, and multiproduct outages some lastly beyond one year.  The root cause of these failures was a toxic mix of old plant & equipment, neglect, cost cutting and incompetence.  J&J, the chief repeat offender and

 

P&G's Masterstroke: The Teva Deal

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P&GP&G and Teva Pharma formed a strategic healthcare joint venture on Nov 3, 2011.  In one masterstroke P&G has created synergies in multiple dimensions and has forged a new business model that should be the envy of the consumer healthcare industry.  We recount P&G's long journey to this game-changing moment.

 

 

Charge of the "Lite" Brigade: OTC Lipitor?

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Lipitor 

"Do you believe in magic in a young girl's heart?"

 - John Sebastian, The Lovin' Spoonfuls, 1965

 

Pfizer announced its intention to attempt a switch of Lipitor from prescription to non-prescription status coincident with its pending patent expiry despite several failed attempts at FDA to switch a statin.  The professional community voices diverse opinion on the wisdom of doing so.  We attempt to sort out the argument...

 
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