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Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities.
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May 23, 2011 |
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May 23, 2011 by Administrator 02
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Can J&J's Brand Family Stage Recall Recovery?
"I think this is unprecedented," said Don Riker, OTC drug consultant and publisher of the OTCProductNews blog. "I'm not sure there's ever been a case where you've had so much destocking of a brand for such a long period of time..."
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Aug 9, 2010 |
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August 13, 2010 by Administrator 02
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Are Marketers Hiking Ad Spend at Expense of Product Quality?
"Donald Kay Riker, a consultant with On Point Advisors and publisher of the OTC ProductNews, believes cost cutting and integration of the Pfizer brands may have helped lead to problems for J&J. He also believes the low status of quality-control executives may be playing a role in rising drug recalls generally…"
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Dec 23, 2009 |
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May 18, 2010 by Administrator
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"Sanofi agreed to pay $1.9 billion in cash -- a rich four times more than 2008 sales -- pending regulatory and shareholder approval for Chattem, a company assembled over the years from a hodgepodge of brands cast off by bigger players…"
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