Kaopectate
Kaopectate (Peppermint Flavor)
- Projects vaguely Rx look
- Isolated from competitors on shelf
- Peel off label with no metric/tablespoon dose conversion
- Unpleasant off taste and weird coral-salmon color
- $.59/dose (Walmart); +31% more than Pepto
Read More
|
PeptoBismol
PeptoBismol (Original Flavor)
- Projects friendly coating message
- Anchors GI shelf set
- Label mimics food/drink labeling
- No sugar in clear bottle
- Deep pink color and great peppermint taste
- $.45/dose (Walmart); -24% less than Kao
Read More
|