acetaminophen acquisitions ACT mouthwash advertising Advil Alberto Culver Alcon Aleve Allegra Alli analgesics antacids Armstrong Pharma Bayer Ben Gay Benedryl brand umbrella branding brands Bristol Myers celebrity celebrity endorsement Chattem Claritin colds Colgate consumer opinion CPSC Crest Pro-Health curel Dayquil denture adhesive destocking Dexatrim dry skin eczema Edelman Endo epinephrine expert opinion FDA fexofenadine Fixodent Flector flu Germ-X Glaxo H1N1 hepatitis Hisamitsu Hydroxycut Icy Hot influenza itch J&J launch LecTec Lidoderm Lipsitch Listerine liver M&A Maalox marketing Matrixx McNeil mentholatum Merger mergers messaging midol Motrin Nielsen Novartis Noven Noxzema Nyquil Oakley Olay orlistat OTC OTC monographs OTC trends P&G pain patches pamprin pandemic Percocet Perrigo Pfizer Poligrip portfolio risk Prevacid Primatene product endorsement product liability profit protection promotion purchase decision recall Red Queen Regenerist Rolaids Rx switch Salonpas Sanofi Schering Scope mouthwash Simply Sleep Sinex sinus skin lotion sleep social media St. Joseph's store brands store promotion theraflu Tiger Balm Tiger Woods topical patches trust Trust Barometer tylenol Tylenol arthritis Vichy period Vicks Vicodin Walmart Wellpatch WHO WMT Wyeth Xenadrine Xenical Zantrex zicam zinc Zyrtec












